Censuria, Affin Group align on family office strategy ahead of SFO scheme

KUALA LUMPUR: Censuria Family Office has engaged Affin Group's wealth management and financial advisory arm to develop its family office strategy under the Affin Diventium Private Banking segment.

The collaboration aligns with the company's preparations to register under Malaysia's Single Family Office (SFO) Incentive Scheme with the Securities Commission Malaysia.

Datuk Marco Yap who heads Censuria Family Office said the group has earned its confidence with its comprehensive investment banking, wealth management, and brokerage solutions.

" It is able to provide us with co-investment opportunities and connect us with both private and institutional investors across Malaysia and the region, delivering tailored and robust investment solutions to Censuria Family Office and also our private equity arm, Censuria Capital Sdn Bhd."

Affin Bank Bhd's managing director of wealth management, Dr Calvin Goon, said the partnership reflects a shared commitment to delivering customised advisory and wealth management solutions.

"Together, we aim to drive long-term portfolio growth, co-investment initiatives, and strategic wealth management outcomes, while strengthening Malaysia's family office ecosystem."


The family office primarily focuses on investments in listed equities, pre-initial public offering (pre-IPO) opportunities, and fixed income securities.

It also plans to expand its portfolio through collaboration with Affin Hwang Investment Bank's private equity arm, exploring co-investment opportunities, strategic growth initiatives, and cross-border investments within the Affin Group ecosystem.

Family offices in Malaysia have been gaining traction in recent years, fueled by growing interest from ultra-high-net-worth individuals in structured investments, succession planning, and long-term wealth preservation.

The SFO Incentive Scheme offers a tax framework designed to position Malaysia as a competitive wealth management hub, requiring a minimum of RM30 million in assets under management, RM500,000 in annual local operating expenditure, and the employment of local professionals.